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Search results for “TV ad”
Expedia’s new bidding model: Some hotel experts remain skeptical
03/04/2016
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6:45:44 PM
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Expedia Inc’s Accelerator program could allow hoteliers to — for a fee — bump up their visibility to a top page in a consumer’s search; however, most hotel experts were skeptical about whether this service would gain much traction.
Expedia relentlessly tests the science of user experience and vacation planning
02/29/2016
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9:38:38 AM
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What distinguishes Expedia is its dedication to understanding the psyche of the modern travel planner. Expedia’s leadership believes the knowledge of customers is what has allowed it to recover from earlier stumbles.
HomeAway mocks Airbnb sharing economy in new Ad
01/19/2016
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6:14:31 PM
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HomeAway's latest ad video shows the ugly side of the sharing-economy which is led by Airbnb, a company that spent 3 times more than the campaign competitor last year.
Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%
12/18/2015
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10:13:52 PM
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Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.
How Expedia will help HomeAway battle Airbnb
11/07/2015
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10:34:53 AM
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Today’s Expedia Inc‘s acquisition of HomeAway for $3.9 billion (mostly in stock) could be understood as an alliance of mutual interest against Airbnb, the peer-to-peer short-term rental giant.
Expedia, Inc. reports third quarter 2015 results
10/30/2015
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10:04:00 AM
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BELLEVUE, WA – October 29, 2015 – Expedia, Inc. (NASDAQ: EXPE) today announced financial results for the third quarter ended September 30, 2015.
One app to rules them all: WeChat and mobile in China
10/16/2015
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3:28:14 PM
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WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
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